Shoptimizer Online Store WooCommerce Theme – Shoptimizer is a lightweight, fast premium WordPress theme for creating an online store. The theme contains features that will help you turn your users into customers. Speed, design and conversion are key factors.
Optimize your WooCommerce store for speed and conversions with Shoptimizer.
Main Features Of Shoptimizer Theme
Speed
Studies have shown that even a delay of one second reduces conversions by 7%. Future updates to Shoptimizer will focus on getting the maximum score from PageSpeed Insights. The developers set high goals – to make this theme the most optimized on the market.
I got 74/96 in my tests. And this is without the use of caching plugins, and on board there was an Elementor plugin as a visual constructor.
The Minified And Critical Css Is Generated Automatically
Shoptimizer includes speed-related theme options that include automatic minimization of the main CSS file for super-fast loading. In addition, it dynamically creates a “critical CSS” stylesheet so that it loads the contents of the user’s viewport almost instantly. You can use the site optimization features from the theme itself or install additional plugins to speed up your site (like WP Rocket).
Attention Blocks That Boost Conversions
Optimized for conversions, the Shoptimizer theme is interesting because it can multiply your success without having to spend more time and money on driving traffic.
Numbers indicate elements that are designed to increase conversion.
- Sticky bar with Add to Cart button.
- The text of the advertisement.
- Improved search with instant results.
- Panel with any of your promotional offers (coupon, discount, promotion, etc.).
- Navigation through the previous and next product.
- Enlargement of the product image.
- Display stock availability to encourage purchase.
- Buttons for selecting the quantity of goods.
- Add to cart button has color customization options.
- Countdown timer.
- Display the number of stocks.
- Benefits of the product.
- Build confidence with security icons.
- Wishlist/favorites.
- Buttons for sharing in social networks.
- Request a callback on the product.
- Additional tab with delivery information.
- FOMO popup with information about previous sales.
- A beautiful layout for displaying product information. Use visual designers/editors to visually design the description.
Checkout Without Distractions
Your customers will be able to checkout faster because they won’t be distracted.
The developers have added some options to their theme that turn off the header, footer and sidebars of the site, focusing the buyer’s attention on the checkout. In turn, this increases conversions and reduces the number of abandoned carts. Additionally, various information and icons can be added to the Checkout page to increase customer confidence (for example, text with a review, icons of payment systems hinting at secure payments, etc.).
If necessary, you can enable the display of the header, header and footer of the site in the Customizer.
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Shoptimizer Theme Callback Request
While researching conversions in e-commerce, the theme developers came across an interesting example of a site that replaced their phone number with a “call me back” option, resulting in a dramatic increase in sales. As a result, this feature has also been included in Shoptimizer as it is especially important for online stores where customers may need additional information before making a purchase.
Add key information next to the Add to Cart button
Around 64% of users start thinking about shipping costs on a product page, and 61% of users abandoned orders last quarter due to extra charges. Baymard research has shown that important information like this should be placed under the “Add to Cart” button where it’s easy to see. In other words, provide additional brief information about the product that can dispel certain doubts and encourage a purchase.
Keep an Eye on The Add To Cart Button
The developers have added a special sticky panel on top, which is displayed when scrolling down on the page of an individual product. Thanks to this, the product thumbnail, name, price and the “Add to Cart” button are in view.
Productive FOMO marketing
Use the Lost Profit Syndrome to encourage purchases. About 60% of all social media users regularly experience the Lost Profit Syndrome, also known as FOMO, Fear Of Missing Out.
Enable a sales countdown timer for each item along with an animated stock counter to convince the customer to buy now. To do this, you can use real or virtual data to increase the feeling of scarcity and accelerate a potential purchase.
Tips & Triks:
Shoptimizer Theme Compatibility With Visual Designers
In our review, we tested the creation of site pages based on Elementor and Gutenberg . If you do not have the task of creating visually complex pages, then I recommend using the Gutenberg editor. In this case, the site’s pages load quickly and we get good scores from PageSpeed Insights. If native Gutenberg blocks are not enough for you, then you can use plugins with ready-made blocks for the Gutenberg editor.
In any case, we should strive to create fast and light pages.
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Weaknesses of Shoptimizer
- No product filters added. In this case, you need to use WooCommerce native filters or install filter plugins.
- It is not very convenient to create and configure the Mega-menu. The functionality is limited.
- Installing demo data does not create WPForms forms. Not critical. In general, instead of the WPForms plugin, you can use any plugin for creating contact forms (for example, Contact Form 7).
I liked the Shoptimizer theme and added it to my list of tools for creating online stores. I recommend!
Order a modern functional online store for your niche on the Shoptimizer theme.